War Of The Words: Skinny Vs Diet

[ 0 ] May 22, 2013 |
skinny vs diet

Image Credit: http://www.flickr.com/photos/bernardoh/

I was reading an article in the DailyMail today (not the most factual site I know!) about how the term “skinny” is replacing the term “diet” as the new[ish] marketing buzz word . . and to be honest I think they are on to something.

The reason I say that is just yesterday I was out shopping and came across a smoothie bar so ventured in to grab a refreshing drink. They used the term “skinny” shake to brand their low calorie option and they also had a “low fat” option too.

Now because I’m clued up a bit with nutrition, the “low fat” branded smoothie just screamed at me that it was high sugar – and it was – whereas the “skinny” smoothie gave me the impression that it was very low calorie, low fat AND low sugar . . as in the bare minimum in it to make it tasty and nutritious – just fruit and fat free natural yoghurt really – and it was!

It occurred to me then, that I am so used to unhealthy products being branded “diet” or “low fat” . . that are often high in sugar (usual scenario), high in bad fats, low in nutrients and high in calories etc – that the product being branded “skinny” sub consciously made me think that it had hardly any calories or sugar or anything to it and was significantly better than the diet and low fat comparables.

Anyway the article in the DailyMail talks about a hit cocktail that is doing really well in the UK called “Skinny Girl” and they say – which is a good point – that the word diet is associated with restriction and cutting out nice tasting foods and being overweight and needing to diet, whereas “skinny” is (rightly or wrongly – that isn’t the topic of this post) promoted by mainstream media and seen in many instances, as something that cool, attractive celebrities are and a term used by lots of overweight women to describe other women who are not just skinny but also those that have a good figure and are a healthy weight and therefore something to strive towards.

Also branding a product “skinny” is projecting something that you already are, end of the journey – whereas “diet” is the hard journey to a healthy weight or in a lot of us girl’s minds . . skinny!

SkinnyPop founder Andrew Friedman, says skinny suggests ‘few ingredients, better-for-you and a lifestyle’ and I agree. It just seems to project a sub conscious message that the product is totally guilt free.

I would love to know people’s thoughts on this so please feel free to comment and share them!

Kate

GD Star Rating
loading...

Category: News & Commentary

Related posts:

About the Author ()

Kate Robinson is a country girl who never had to worry about her weight until she piled on the pounds in her twenties. After years of depression, self pity, binge eating and yo yo dieting, she finally managed to lose 71 pounds and got back her figure and her life! The experience affected her so much that she vowed to help as many people as possible to do the same. Kate teamed up with some industry experts to provide the right information and support when you need it most.

Leave a Reply